What is an answer-first (GEO-first) website?
An answer-first website is one built from the ground up to be read and cited by AI engines, not just ranked by Google. In practice that means every page leads with a self-contained answer, uses question-form headings, carries structured data (schema) and an llms.txt file, and states facts as clean, quotable sentences a model can lift without the surrounding paragraph. The design is built on top of that structure — not the other way round.
This is the same discipline behind generative engine optimisation and answer engine optimisation, applied at build time instead of retrofitted later.
How is a GEO-first build different from a normal web build?
A normal build optimises for how a page looks and, at best, adds SEO afterwards. A GEO-first build treats machine-readability as the foundation, so the site is citable by AI on day one.
| Typical web build | NeuralGen answer-first build | |
|---|---|---|
| Starting point | Visual design, SEO added later | Entity + content structure first, design on top |
| Content model | Freeform pages | Question-form answers + FAQ schema on every page |
| Structured data | Minimal or none | Organization, Service, FAQPage, Article schema throughout |
| AI readability | Not considered | llms.txt, crawler access, extractable facts |
| Measured against | “It looks great” | Share of voice across five AI engines |
What’s included in a NeuralGen website build?
Every build includes entity foundations (Organization and Person schema, consistent NAP, sameAs links), structured data across the site, an llms.txt file and AI-crawler configuration, an answer-first content model (a clear H1, an extractable lead summary, and an FAQ block per page), fast Core Web Vitals, clean crawlable URLs and internal linking, and your first monthly share-of-voice report so you can see the site working. We write to a simple rule: build the sentence you’d want an AI to quote.
How much does a website cost?
Fixed prices, published — no “request a quote”.
| Package | For | Price |
|---|---|---|
| Launch | Up to ~8 pages, new or small sites | £6,000 fixed |
| Growth | Up to ~20 pages, service + blog architecture | £12,000 fixed |
| Custom | Larger or multi-template sites | Scoped, from £18,000 |
Every build is on WordPress with a client-owned account — you own the site, the content and the code. An optional growth retainer from £1,500/month keeps improving your AI visibility after launch. Full pricing sits on the pricing page.
Do you build new sites or rebuild existing ones?
Both. If you already have a site, a full rebuild is often unnecessary — we can re-architect and migrate what you have into the answer-first structure instead, which is usually faster and cheaper. See re-architecture and migration. If you’re starting fresh or rebranding, a new build is the cleaner route.
What do you build on?
WordPress, on your own hosting and accounts, with a lightweight custom theme and Advanced Custom Fields for the answer-first content model. No proprietary platform, no lock-in: if you ever leave, everything keeps running and you keep full control. We use the same stack we practise on — our own site is built this way.
How do you prove a new site works?
A brand-new site has no history, so we baseline against your category and competitors rather than your own past, then track movement from launch. You get a share-of-voice report showing where AI engines name you versus rivals across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. We can’t guarantee a specific AI citation — no honest builder can — but we guarantee the structure that makes citation possible, and the measurement to prove it.
How to get started
- Run the free AI Visibility Scorecard to see where you stand today.
- We scope the build against your market and competitors, at a fixed price.
- We build the answer-first site on your own WordPress account.
- Optional: a growth retainer keeps improving visibility after launch.