What are white-label SEO services (and white-label GEO)?
White-label SEO is search work one company delivers on another’s behalf, sold to the end client under the reselling agency’s own brand. White-label GEO applies the same model to generative engine optimisation — getting a client cited by ChatGPT, Perplexity, Claude and Google AI — and it’s a much newer offer: almost no UK providers currently white-label it, which makes it a rare differentiator rather than a commodity add-on.
Why your clients are asking about ChatGPT visibility
Demand for AI visibility has moved fast enough that your clients are likely asking about it already, even if they don’t have the vocabulary yet. UK searches for “ai seo agency” grew from 110 to 480 a month over twelve months, and “geo agency” is up 767% over the same period (SE Ranking, UK, 2026). Agencies that can answer “can you get us into ChatGPT” today are ahead of a market that’s about to catch up.
What we deliver each month
- Share-of-voice tracking: 20 real buying prompts × 5 AI engines
- Entity and schema implementation
- Citation seeding across relevant directories, reviews, communities and press
- A white-labelled report carrying your agency’s branding, not ours
- A plain-English monthly summary you can hand to the client directly or use as your own
What your margin looks like
| Clients | Wholesale cost (you pay us) | Typical resell price | Gross margin |
|---|---|---|---|
| 1 client | £600/month | £1,500–£2,500/month | £900–£1,900/month |
| 5 clients | £3,000/month | £7,500–£12,500/month | £4,500–£9,500/month |
| 10 clients | £6,000/month | £15,000–£25,000/month | £9,000–£19,000/month |
Figures are illustrative examples based on published wholesale and typical resell pricing, not a guaranteed outcome.
Rules of engagement
- Your brand, our silence — every deliverable carries your branding; we never appear to your client.
- A concentration cap — no single partner agency exceeds roughly 40% of our book, protecting both sides from over-dependence.
- No poaching — we don’t approach your clients directly, during the partnership or after.
- Clear reporting cadence — monthly, on a schedule agreed at onboarding.
The enablement kit
Partners get a pitch deck, a margin calculator, and objection-handling notes for the question your clients will ask first: “can you get us into ChatGPT?” See how other agencies are answering it in agencies answer the ChatGPT question and the economics in seo reseller economics.
How to start
Book a partner call, then run a paid pilot audit for one flagship client so you can judge the work and the margin before committing to volume.