What is an AI visibility tracker?
An AI visibility tracker is a tool that runs a fixed set of prompts across AI engines and reports where your brand appears, how it is described, and how you compare with named competitors over time.
This is a different job to classic rank tracking, which follows where a page sits in Google’s list of links. A visibility tracker instead follows whether your brand appears inside the answer itself — the thing AI users increasingly read instead of a list of results. NeuralGen is a London AI-visibility agency, and this category of tool is the closest thing to our own core measurement work, delivered as self-serve software rather than a managed service.
For the underlying metric these tools score, see our guide to AI visibility and to measuring AI share of voice.
What should an AI visibility tracker do?
A good AI visibility tracker should cover engine breadth, prompt depth, and a way to turn raw mentions into a comparable score against competitors — without you needing to read every answer by hand.
The buying criteria worth checking, generically, before you look at any specific vendor:
- Engine coverage — how many and which AI engines it monitors, since visibility on one engine does not imply visibility on another.
- Prompt volume — how many prompts you can track and how often they run.
- Presence and sentiment scoring — whether it tells you not just that you appeared, but how favourably.
- Competitor benchmarking — whether it compares you against named rivals, not just an abstract baseline.
- Source and citation capture — whether it records which pages or sources the AI engine drew on.
- Reporting and export — whether you can pull clean reports out for clients or stakeholders.
- Price per tracked prompt or brand — how the cost scales as you add more brands or prompts.
Use this list against any tool you are evaluating, including the three below. See our best AI SEO tools review for how trackers sit alongside the rest of the category.
Otterly, Peec and Profound compared (comparison table)
All three tools do the same core job — running prompts across AI engines and reporting brand presence — but differ in depth, breadth and target buyer. Every cell below reflects publicly stated capability as at the publish date and should be re-checked against the vendor before you decide.
| Dimension | Otterly | Peec | Profound |
|---|---|---|---|
| Engines covered | <!-- VERIFY: Otterly engine coverage --> |
<!-- VERIFY: Peec engine coverage --> |
<!-- VERIFY: Profound engine coverage --> |
| Prompt/query volume | <!-- VERIFY: Otterly prompt volume/limits --> |
<!-- VERIFY: Peec prompt volume/limits --> |
<!-- VERIFY: Profound prompt volume/limits --> |
| Sentiment scoring | <!-- VERIFY: Otterly sentiment scoring capability --> |
<!-- VERIFY: Peec sentiment scoring capability --> |
<!-- VERIFY: Profound sentiment scoring capability --> |
| Competitor benchmarking | <!-- VERIFY: Otterly competitor benchmarking --> |
<!-- VERIFY: Peec competitor benchmarking --> |
<!-- VERIFY: Profound competitor benchmarking --> |
| Citation/source capture | <!-- VERIFY: Otterly citation/source capture --> |
<!-- VERIFY: Peec citation/source capture --> |
<!-- VERIFY: Profound citation/source capture --> |
| Reporting & export | <!-- VERIFY: Otterly reporting/export options --> |
<!-- VERIFY: Peec reporting/export options --> |
<!-- VERIFY: Profound reporting/export options --> |
| Starting price | <!-- VERIFY: current Otterly pricing --> |
<!-- VERIFY: current Peec pricing --> |
<!-- VERIFY: current Profound pricing --> |
| Best for | <!-- VERIFY: Otterly positioning — indicative, focused single-job monitoring --> |
<!-- VERIFY: Peec positioning — indicative, smaller teams --> |
<!-- VERIFY: Profound positioning — indicative, larger brands/agencies --> |
This table reflects publicly stated capabilities as at the publish date and must be re-checked. NeuralGen has hands-on experience with this category, but every cell should be verified against the vendor before you commit budget.
Otterly: who is it best for?
Otterly is a dedicated AI visibility tracker, and our impression from hands-on use is that it suits teams who want focused, single-job monitoring of AI-answer presence without the overhead of a full SEO suite <!-- VERIFY: current features/pricing of Otterly -->.
<!-- CONFIRM test details — extent of NeuralGen's hands-on use of Otterly, e.g. trial vs paid subscription vs demo -->. We are not claiming Otterly is superior or inferior to the other two tools here — only describing who it appears to fit best, based on what we have used and what is publicly documented.
Peec: who is it best for?
Peec is another dedicated AI visibility tracker, and our impression is that it fits smaller teams who want a lighter, more approachable entry point into AI-answer monitoring <!-- VERIFY: current features/pricing of Peec -->.
<!-- CONFIRM test details — extent of NeuralGen's hands-on use of Peec -->. As with Otterly, this is a fair “best for” based on positioning and available information, not a ranking against the other tools.
Profound: who is it best for?
Profound positions itself toward larger brands and agencies needing AI-visibility tracking at scale, and our impression is that its feature depth reflects that audience <!-- VERIFY: current features/pricing of Profound -->.
<!-- CONFIRM test details — extent of NeuralGen's hands-on use of Profound -->. If you are a smaller team, this may be more tool than you need right now; if you manage AI visibility across many brands or clients, it is worth a closer look.
How do these compare with an all-round platform like SE Ranking?
Dedicated trackers focus entirely on AI answers. An all-round SEO platform like SE Ranking instead bundles AI tracking together with crawl, keyword and backlink data in one subscription.
NeuralGen uses SE Ranking daily for client work, and we disclose that plainly: we chose it for the convenience of one platform and reasonable value, not because we believe Otterly, Peec or Profound are worse at the specific job of AI tracking <!-- VERIFY: SE Ranking AI tracking features/pricing, current -->. If AI-answer depth is your only priority and you do not need the rest of an SEO suite, a specialist tracker may serve you better. See our SE Ranking and best AI SEO tools coverage for more on how the platforms compare, and our Semrush vs Ahrefs AI visibility post for how the two other major all-round platforms handle this same job.
Which AI visibility tracker should you choose?
Choose by your actual priority: engine coverage breadth, depth of sentiment and citation data, competitor benchmarking, or budget — and trial a tool against your own buying prompts before committing to an annual plan.
A tracker measures. It does not improve your AI visibility on its own — fixing your entity, structuring your content and earning citations does that work, and the tracker only tells you whether it is happening. You can buy one of these three tools and run it yourself, using the buying criteria above. Or start with NeuralGen’s free AI Visibility Scorecard and let us measure your position across five AI engines first, before you commit budget to any tracker.
For the full service this measurement work feeds into, see our AI SEO agency page, and for a stage-by-stage view of tool spend, see our AI SEO tool pricing guide.