What does an AI SEO agency actually do?
An AI SEO agency measures and improves whether AI engines — ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews — recommend your brand, using the same rigour classic SEO applies to Google rankings. In practice, that means:
- AI share-of-voice measurement across five engines, with screenshots
- Entity and knowledge-graph work, so AI systems correctly resolve who you are
- Schema and structured data implementation
llms.txtand crawler-access configuration for AI bots- Citation seeding — placement in the directories, reviews, communities and press AI models actually cite
- Classic technical and content SEO, because the two disciplines share a foundation
- Monthly share-of-voice reporting
AI SEO services and pricing
NeuralGen’s AI SEO pricing is fixed: a free Scorecard to see where you stand, an £1,800 audit delivered in five days, and a growth retainer from £1,500/month with a three-month minimum.
| Service | What it is | Price |
|---|---|---|
| AI Visibility Scorecard | Free baseline across 5 engines | Free (48h) |
| AI Visibility Audit | Entity, citation and schema diagnostic + roadmap | £1,800 fixed (5 days) |
| Growth retainer | Ongoing fixes + monthly reporting | From £1,500/month (3-month min) |
Full detail on pricing, the audit, and the free Scorecard.
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is the practice of structuring your brand’s information so generative AI engines — ChatGPT, Perplexity, Claude, Gemini — cite and recommend it when answering a user’s question. It sits alongside answer engine optimisation (AEO), which targets Google’s AI Overviews and featured snippets specifically; in practice the two overlap heavily and NeuralGen treats them as one discipline. Read the full guide to generative engine optimisation or the companion piece on answer engine optimisation.
AI SEO vs traditional SEO — what changes?
Traditional SEO wins a ranked position on a results page; AI SEO wins a mention inside the answer the model generates, which increasingly replaces that page altogether.
| Traditional SEO | AI SEO / GEO | |
|---|---|---|
| Goal | Rank a page in the top 10 | Be cited inside the generated answer |
| Unit optimised | The page | The passage / entity |
| Core signals | Backlinks, keywords, on-page factors | Entities, citations, structured data |
| Measurement | Rankings, organic traffic | Share of voice across AI engines |
| Engines | Google, Bing | ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews |
How we measure success (share of voice)
We build 20 real buying prompts specific to your market, run them across all five AI engines monthly, and score each result for presence, position and sentiment. You see a sample share-of-voice report before you commit to anything, so the method is transparent from day one — not a black-box score you have to take on trust.
Which AI engines do you optimise for?
NeuralGen tracks and optimises for ChatGPT (including the OpenAI and Bing index it draws on), Perplexity, Claude, Google Gemini, and Google AI Overviews / AI Mode. Bing’s index feeds both ChatGPT and Perplexity directly, which is one reason classic technical SEO hygiene still matters for AI visibility.
Why UK businesses choose a specialist over their old SEO agency
Many generalist agencies have added an “AI SEO” line to their service list with no measurement and no defined method — it’s a rebrand, not a capability. NeuralGen was built around AI visibility specifically: every engagement starts with a measured baseline, uses a fixed and published price, and reports monthly against a number you can check yourself. That doesn’t mean your existing agency is wrong for classic SEO — many of our clients keep both relationships running in parallel.
How to get started
- Get your free AI Visibility Scorecard — a baseline within 48 hours.
- Take the £1,800 AI Visibility Audit for the full diagnostic and a 90-day roadmap.
- Move to a growth retainer from £1,500/month if you want us implementing and reporting monthly.