What is an answer-first re-architecture?
A re-architecture restructures an existing site so AI engines and search can actually read and cite it — without necessarily changing how it looks. We add entity foundations and schema, publish an llms.txt file, open access to AI crawlers, and rework your content into the answer-first model: a clear H1, an extractable summary and an FAQ block per page. It’s the same generative engine optimisation and schema work we’d bake into a new build, applied to the site you already have.
Re-architecture or full migration — which do I need?
If your site is on WordPress and structurally sound, a re-architecture is usually enough. If you’re changing platform, domain or design, that’s a full migration, where preserving rankings through the move becomes the priority.
| Re-architecture | Full migration | |
|---|---|---|
| Your site stays on | Same platform and design | New platform, domain or design |
| Main work | Entities, schema, llms.txt, content restructure | Everything left, plus URL mapping, redirects, parity checks |
| Main risk managed | Making pages AI-readable | Protecting rankings and traffic through the move |
| Typical price | From £3,500 | From £7,500 |
What’s involved in a migration?
- Audit and scope — the £1,800 AI Visibility Audit maps what exists and what needs to change (credited toward the project).
- URL and redirect map — every existing URL is preserved or 301-redirected, so equity and links survive the move.
- Machine-readability — Organization, Service and FAQPage schema,
llms.txt, and AI-crawler access added across the site. - Content restructure — pages reworked into the answer-first model: extractable answers, question-form headings, FAQ blocks.
- QA and launch — crawl, redirect and parity checks before and after go-live.
- Measure — a share-of-voice baseline, then monthly reporting on movement.
Will a migration hurt my rankings?
Not when it’s done properly — that’s the whole point of doing it with a specialist. Most traffic drops after a migration come from broken redirects, lost content or changed URLs. We map and 301-redirect every URL, keep content parity, and run pre- and post-launch crawls to catch issues before they cost you. Handled this way, a migration protects your existing search visibility while adding the AI-readability your old site lacked.
How much does it cost?
Fixed prices, published.
| Service | For | Price |
|---|---|---|
| Re-architecture | Restructure an existing WordPress site to answer-first | From £3,500 |
| Full migration | Platform, domain or design change + redirects | From £7,500 |
| AI Visibility Audit | Scopes either, and is credited toward the project | £1,800 fixed |
Full detail on the pricing page. An optional growth retainer from £1,500/month continues the work after launch.
What do you need from us?
Access to your current site and CMS, your hosting or DNS for a platform or domain move, Google Search Console and analytics where available, and a short brief on your priority pages and competitors. We work on your own accounts throughout and hand everything back with no lock-in.
How do you measure success?
Two ways: search continuity (we confirm rankings and traffic hold through the migration) and AI visibility (we baseline your share of voice across five AI engines, then report monthly movement). You see both, so a migration is judged on evidence — not on the site simply looking different afterwards.
How to start
Start with the free AI Visibility Scorecard or book a call. From there, the £1,800 audit scopes the work, and re-architecture or migration follows at a fixed price.